Hiring salespeople: a trial working day says more than three interviews
Why the hiring interview systematically measures the wrong thing with salespeople, how a trial working day has to be built to prove anything, which four criteria have to be settled before the day — and where the legal line runs between a non-binding look around and a paid employment relationship under § 611a BGB.
The short answer
A hiring interview with a salesperson is a sales conversation in which the applicant is the product. Precisely the ability you want to test is being used against you. The trial working day turns that around: the candidate comes along to real customers, prepares, leads or accompanies, follows up. What is assessed is the behaviour, not the result. Legally, the rule is: the moment the candidate works subject to instructions, it is an employment relationship with everything that comes with it — the cleanest route is simply to pay for the day.
Why interviews measure especially badly with salespeople
For every role an interview measures only indirectly. In sales it measures the wrong thing directly. The core competence is establishing trust in a first-time situation and staying calm under pressure — and the hiring interview is itself a first-time situation under pressure. Whoever wins it has proven that he can win it. That says little about the work with customers.
On top of that come three distortions I see again and again in selection rounds. The narrated success cannot be checked: nobody can recalculate the last employer's numbers, and whoever brings them brings the good ones. The likeability trap: salespeople are hired for likeability and dismissed for results — by the same people, six months apart. The self-description bonus: asked how they handle rejection, every applicant answers correctly. The answer is part of the craft, not proof of it.
What a trial day measures — and what it does not
| Observable on the trial day | Not observable |
|---|---|
| Preparation: what does he know about the customer before he walks in? | Resilience over months |
| Question quality and listening behaviour in the conversation | Being a good colleague in the team |
| Reaction to a clear no | Administrative discipline (CRM, follow-through) |
| Debrief: what does he write down, what does he notice? | Loyalty, handling a dry spell |
| Self-assessment after the day | Depth of expertise in a product that needs explaining |
The right-hand column matters more than it looks. A trial day does not replace a probationary period — it only decides whether there will be one.
The format that proves something
- Briefing, 30 minutes. Product, price, typical objection, goal for the day. No training — the candidate should go into the conversation incompletely informed, because that is the normal case.
- First appointment: he listens. The manager or a colleague leads, the candidate takes notes. The reference point for everything that follows.
- Second appointment: he leads the opening. Greeting, situation questions, handover. No more. Anyone who realises here that he does not know the need has realised something right.
- Third appointment: he leads, someone sits alongside. Intervene only if the customer risks harm — not when it gets uncomfortable.
- Debrief, 45 minutes. Three questions in this order: “What happened in the third appointment?” — “What would you do differently next time?” — “What would have to be in place here for you still to be around in two years?”
The third question reveals the most. It takes the candidate out of the applicant role and forces him to formulate a condition. Anyone who has none has either not thought about it or is not saying what he thinks.
Assessment: four criteria, fixed before the day
A trial day without criteria fixed in advance is an expensive gut feeling with witnesses. Four axes are enough, each in three levels and in writing: preparation, conversation management, handling resistance, self-assessment. The order matters: each observer first notes for himself, then they compare. If people talk first, the second one is assessing the first as well.
What does not belong on the form: whether the candidate sold anything that day. The close depends on product, price and customer — on everything he cannot help.
For the conversation management itself the same grid applies as in the first meeting: anyone who talks about the product straight away in the trial appointment will do so when it counts, too.
The legal line: when getting to know each other becomes work
This is where it gets serious, and where small businesses make the expensive mistakes. The yardstick is § 611a (1) BGB: anyone obliged “to perform work subject to instructions and determined by others in personal dependency” is an employee. Sentence 6 of the provision expressly closes the back door: “If the actual performance of the contractual relationship shows that it is an employment relationship, the designation in the contract is irrelevant.” A sheet of paper headed “non-binding taster” therefore does not help if the candidate spends half a day working through appointments.
If an employment relationship exists, the rest follows automatically: under § 612 (1) BGB remuneration is deemed to have been tacitly agreed if the service “is only to be expected in return for remuneration in the circumstances”. The floor is set by the statutory minimum wage — since 1 January 2026, 13.90 euros gross per hour, from 1 January 2027, 14.60 euros (§ 1 MiLoV5).
Three points that usually get lost:
- Accident insurance. § 2 (2) sentence 1 SGB VII also covers people who “work as insured persons within the meaning of subsection 1 no. 1”. Whether a specific trial day falls under this is decided in a dispute by the Berufsgenossenschaft (statutory accident insurance institution) — which is why the question belongs settled beforehand and not after the rear-end collision on the way to the second appointment.
- AGG. The rejection after the trial day is a selection decision like any other. § 15 (2) AGG (German General Equal Treatment Act) caps compensation for a non-hiring at three months' salary where the applicant would not have been hired even under a discrimination-free selection; under § 15 (4) AGG it has to be asserted in writing within two months. The completed assessment form is then the best document you can have — provided it contains nothing that has nothing to do with suitability.
- Data protection. Under § 26 (8) sentence 2 BDSG applicants count as employees. Assessment forms are applicant data: purpose-bound, limited to what is necessary, with a deletion deadline.
The way out of this whole question of classification is unspectacular: treat the day as a paid working day, in writing, with an hourly rate. That costs less than any hour you later spend on the question of what it actually was.
What the day costs
The following calculation is a model calculation with freely chosen figures, not a measurement:
| Item | Assumption |
|---|---|
| Candidate remuneration for the trial day (8 hrs) | €200 |
| Accompaniment by a manager | 1 day |
| Total per candidate, with 3 candidates | around €600 plus 3 manager-days |
| Bad hire: fixed salary for 6 months at €3,500 | €21,000 |
| plus onboarding, burned territories, replacement hire | not quantified, but not zero |
The point is the ratio, not the figure. Three trial days cost roughly one per cent of what six months of a bad hire costs — and they cost it beforehand.
Action list
- Set out an assessment form with four criteria and three levels in writing before the first candidate arrives. One page is enough.
- Set the day up as a paid working day: a short written agreement, an hourly rate at least at minimum wage level, date, scope.
- Before the day, clarify with the Berufsgenossenschaft how the candidate is insured — and write the answer down.
- Inform customers in advance that an applicant is coming along.
- Schedule three real appointments, not three role plays. Role plays measure role-play ability.
- After the day, assess separately, and only then talk it through together.
- Give the rejection within 48 hours, reasoned against the four criteria. Salespeople know one another, and rejections get talked about more than offers.
Sources
- § 611a BGB – Arbeitsvertrag (gesetze-im-internet.de)
- § 612 BGB – Vergütung (gesetze-im-internet.de)
- § 1 MiLoV5 – Fünfte Verordnung zur Anpassung der Höhe des Mindestlohns
- § 2 SGB VII – Versicherung kraft Gesetzes (gesetze-im-internet.de)
- § 15 AGG – Entschädigung und Schadensersatz (gesetze-im-internet.de)
- § 26 BDSG – Datenverarbeitung für Zwecke des Beschäftigungsverhältnisses